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Telegram CEO and founder Pavel Durov announced as we speak that the corporate is launching its advert platform subsequent month, permitting channel house owners to obtain monetary rewards. The corporate can pay out rewards utilizing toncoin on the TON blockchain. Channel house owners will begin receiving 50% of all income that the corporate makes from displaying adverts of their channels.
Telegram channels enable customers to broadcast public messages to giant audiences. Durov says that whereas broadcast channels on Telegram generate one trillion views each month, solely 10% of those views are monetized with Telegram Advertisements, its promotion device. In March, the Telegram Advert Platform will open to channel house owners in almost 100 nations, marking a significant shift towards content material monetization.
The corporate didn’t present any specifics about eligibility, however TechCrunch has reached out to be taught extra.
“To make sure advert funds and withdrawals are quick and safe, we are going to completely use the TON blockchain,” Durov wrote in his announcement publish on Telegram. “Much like our strategy with Telegram usernames on Fragment, we are going to promote adverts and share income with channel house owners in Toncoin. It will create a virtuous circle, by which content material creators will have the ability to both money out their Toncoins — or reinvest them in selling and upgrading their channels.”
The TON token soared almost 40% to over $2.92 following the quick launch of the information, and is sitting at $2.65 on the time of writing.
With this newest announcement, Telegram shall be becoming a member of the likes of YouTube and X (previously Twitter), each of which supply advert income sharing with customers. YouTube presents a 55% share of advert income to creators within the YouTube Accomplice Program, whereas X began offering revenue sharing to customers in July 2023. Meta additionally has been testing a brand new payout mannequin for its Advertisements on Reels monetization program.
Telegram has greater than 800 million month-to-month energetic customers all over the world, and Telegram customers generate over 500 billion views in broadcast channels each month.
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